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All Rights Reserved 2004 BERNADETTE
SEMBRANO.COM
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A passion for
books and press freedom

BULL MARKET, BULL SHEET
By Wilson Lee Flores
The Philippine STAR
04/18/2005
When I get a little money I buy books; and if any is left, I buy food and
clothes.
– Dutch
humanist and writer Desiderius Erasmus (1466-1536)
Is the pen really mightier than the sword... what
about against shotguns? Can promoting book reading and untrammeled press freedom
help in the quest to liberate the
Philippines
from the age-old semi-feudal warlord politics dominating many rural provinces
and which has caused so many unsolved murders of journalists in recent years?
A group of five journalists crusading to defend beleaguered or slain rural
journalists and who love books recently banded together to open a nice little
bookshop called Bound at 105 Scout Castor Street (just a few blocks off Tomas
Morato Avenue behind Grappa’s Restaurant), Quezon City.
Bound is a book lover’s dream, due to its specializing in second-hand but
good-quality books sold at rock-bottom prices. Its selection ranges from the
profound to the profane, from classics to erotica, war and sexuality, history,
memoirs, anthologies, the environment and every theme in between, plus religious
and children’s books.
The owners of Bound bookstore are National Union of Journalists of the
Philippines (NUJP) chairman and Philippine Graphic editor-in-chief Inday
Espina-Varona, ABS-CBN TV broadcaster Bernadette Sembrano, NUJP
secretary-general and New York Times stringer Carlos "Caloy" Conde, NUJP
officers May Rodriguez and Rowena Carranza-Paraan.
Bound bookstore shares its telephone line (411-7768) and the leased commercial
townhouse unit with the NUJP national headquarters on the second floor. The
existence of Bound bookstore on the first floor helps lower the rental costs of
the NUJP office upstairs. All five co-owners are journalists and first-time
entrepreneurs. NUJP is now at the forefront of a campaign seeking justice for
numerous cold-blooded killings of journalists, mostly in the rural provinces
where political and military warlords are often enraged by media exposes on
their widespread corruption, inept governance and human rights abuses.
The five journalists got together for this bookstore venture after the 2004
National Book Award won by the book Unholy Nation, Stories from a Gambling
Republic published by Claretian Publications. This volume is a powerful
indictment of the pernicious socio/moral/cultural effects of gambling, and among
the contributors were Bernadette Sembrano who wrote on the Catholic Church’s
role, and Caloy Conde who wrote the story on masiao gambling.
It was Bernadette Sembrano who discovered the space for rent, oversaw
construction of the shop and now takes charge of old books. She said: "We
personally select all the books we sell here. Our topics range from the
inspirational to the erotic (laughs)... I’m a strong advocate of true people
empowerment, that’s why I’m part of Gawad Kalinga and Singles for Christ. I
believe the high price of imported books is a kind of social injustice. Although
I studied Business Administration at UP, this is my very first business venture.
It is sad that not a lot of people are reading books. Although I’m connected
with television, I am saddened that rather than read, more people prefer to
spend hours watching TV rather than reading. People should read more. Sometimes
I jokingly wonder, maybe the leaders of our society don’t want the masses to
read, so they will be easier to manipulate? We should learn not to depend on
government. No matter how poor you are, you still have the capacity to help
yourself and others."
Inday Varona said: "We the owners of Bound believe we have a mission to promote
reading through affordable books. We’re also bargain hunters so lots of the
books are really cheap – cheaper than the bargain bins! And you won’t have to
wade through trash to find the gems because we’ve already done that for you. We
encourage people to consign their old books here for sale. Some donate their
books, with part of the proceeds going to our NUJP Defense Fund for Journalists
to defray legal costs of victims of violence. Just today, we received 35 books
donated by a certain Sunshine Yu whom none of us even personally knew. We also
got a lot of great books from the collection of business journalist Raul Valino.
Many others. We encourage people not to horde their books, because books are
meant to be read."
Varona said: "Bound aims to be a cultural and intellectual melting pot without
pretensions. We’ll soon be having painting and photography exhibits, also poetry
and short story readings."
In my three visits to Bound, among the bargain books I purchased were The
Shipping News by E. Annie Proulx (P30); Robert Kennedy and His Times by Arthur
M. Schlesinger Jr. (P30); RFK, A Candid Biography of Robert K. Kennedy by C.
David Heymann (P150); and The Will to Live On, This is Our Heritage by Herman
Wouk (P50).
More than their taking up the cudgels for slain journalists, the Bound bookshop
entrepreneurs are admirable for their earnest efforts in promoting love of
reading. Let’s deploy TV/radio, print media, government resources and pop
culture stars to push a national habit of reading, all the way to the grassroots
level. Who knows, one of those poor kids in a barrio public library might grow
up to be the high-tech Bill Gates of Asia, or an enlightened "philosopher king"
and leader of our republic.
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